business of strength
LEARN HOW TO RUN A WORLD CLASS GYM OR FITNESS BUSINESS
POWERED BY VARSITY HOUSE GYM
business of strength
LEARN HOW TO RUN A WORLD CLASS GYM OR FITNESS BUSINESS
POWERED BY VARSITY HOUSE GYM
TURN YOUR PASSION, INTO YOUR PROFESSION.
  See for yourself firsthand how we coach our classes, create our marketing strategies, implement our operating systems. 
  Learn how to cater to both high-level athletes and adults alike, all while delivering the ultimate customer experience. During your mentorship, you will sit in on team meetings, observe our classes, train with our athletes, sit on THE OWNERS HOTSEAT, and create your own vision/traction organizer for your gym. 
  Develop all the essential tools you need to build your own million-dollar business and become a true Strength Entrepreneur™.
FOLLOW OUR BLUEPRINT TO SUCCESS!
The BUSINESS OF STRENGTH™ is a two-day business mentorship at one of the premier performance gyms in the country, Varsity House Gym. Owners Joe Riggio and Dan Goodman will guide you through everything it takes to run a multi-million dollar training facility. Learn the secrets of how they transformed Varsity House from a dingy garage gym to a world-class business. 
Thursday & Friday, September 26th -27th, 2019
at Varsity House Gym (Orangeburg, NY)
Thursday & Friday, Dec 5th & 6th, 2019
at Varsity House Gym (Orangeburg, NY)
TURN YOUR PASSION, INTO YOUR PROFESSION.
  See for yourself firsthand how we coach our classes, create our marketing strategies, implement our operating systems. 
  Learn how to cater to both high-level athletes and adults alike, all while delivering the ultimate customer experience. During your mentorship, you will sit in on team meetings, observe our classes, train with our athletes, sit on THE OWNERS HOTSEAT, and create your own vision/traction organizer for your gym. 
  Develop all the essential tools you need to build your own million-dollar business and become a true Strength Entrepreneur™.
FOLLOW OUR BLUEPRINT TO SUCCESS!
The BUSINESS OF STRENGTH™ is a two-day business mentorship at one of the premier performance gyms in the country, Varsity House Gym. Owners Joe Riggio and Dan Goodman will guide you through everything it takes to run a multi-million dollar training facility. Learn the secrets of how they transformed Varsity House from a dingy garage gym to a world-class business. 
Thursday & Friday, September 26th -27th, 2019
at Varsity House Gym (Orangeburg, NY)
Thursday & Friday, Dec 5th & 6th, 2019
at Varsity House Gym (Orangeburg, NY)
Here's A Breakdown Of Every Session You'll Be Attending
The Strength Entrepreneur’s Mindset – Learn how to develop a winning mindset and will help you become the leader of your team. Learn the tools top business professionals use to create leadership, accountability, and commitment to growing your brand. 
Creating a Vision for Success – To run a great business, it is critical that you, your employees, and ALL your clients clearly understand what your company stands for. You must have a clearly defined purpose and plan. Everyone within your company must be able to see the vision and live your core values.   
Hire and Develop Great Employees - Hiring “great” employees is the most important thing you can do for any growing business. The right people can help you take your business to another level. The wrong people can destroy it. You must have a system in place for hiring and screening out the good, the bad, and the great! Remember, in the end, hire the best people you can and not just those with fancy certifications or degrees
Delegate & Elevate – The key to growing your business is developing a great team. Learn how to delegate work, keep employees on track, and learn how to drive ACTION!  
Creating Operational Freedom – Operations are the systems that run your business. We will break down all the systems need to create your client lifecycle and deliver and amazing experience.  
Finding Your Ideal Client – Stop wasting money and time on useless marketing ads. Learn who your “ideal” client is so you can target better, get more leads, and focus your energy on getting the right clients.
Creating Your Brand – Your brand is NOT what you think you are, but what OTHERS think of you when they here your name or see your logo. Learn how to separate your brand form your competition and stand out on your area.  
Marketing Your Gym – Your marketing should be a multifaceted approach that includes a variety of different strategies designed to target your ideal client. DO you have the right combination of marketing driving leads to your gym? 
Generating Revenue – Learn how to develop the right pricing strategies, create the right products for your demographic, and learn how to flow clients from one service to another the right way. 
Selling Your Products – Selling is Helping. We will teach you how to sell you products and services as a solution to your client’s needs. Make them feel like they have found the right fit for them. Close more sales, convert more leads, and retain customers longer. 
The HOT SEAT – Are you ready to get on the hotseat?! Live sell your gym and services and answer the TEN questions every gym owner needs to know!  
Here's A Breakdown Of Every Session You'll Be Attending
The Strength Entrepreneur’s Mindset – Learn how to develop a winning mindset and will help you become the leader of your team. Learn the tools top business professionals use to create leadership, accountability, and commitment to growing your brand. 
Creating a Vision for Success – To run a great business, it is critical that you, your employees, and ALL your clients clearly understand what your company stands for. You must have a clearly defined purpose and plan. Everyone within your company must be able to see the vision and live your core values.   
Hire and Develop Great Employees - Hiring “great” employees is the most important thing you can do for any growing business. The right people can help you take your business to another level. The wrong people can destroy it. You must have a system in place for hiring and screening out the good, the bad, and the great! Remember, in the end, hire the best people you can and not just those with fancy certifications or degrees
Delegate & Elevate – The key to growing your business is developing a great team. Learn how to delegate work, keep employees on track, and learn how to drive ACTION!  
Creating Operational Freedom – Operations are the systems that run your business. We will break down all the systems need to create your client lifecycle and deliver and amazing experience.  
Finding Your Ideal Client – Stop wasting money and time on useless marketing ads. Learn who your “ideal” client is so you can target better, get more leads, and focus your energy on getting the right clients.
Creating Your Brand – Your brand is NOT what you think you are, but what OTHERS think of you when they here your name or see your logo. Learn how to separate your brand form your competition and stand out on your area.  
Marketing Your Gym – Your marketing should be a multifaceted approach that includes a variety of different strategies designed to target your ideal client. DO you have the right combination of marketing driving leads to your gym? 
Generating Revenue – Learn how to develop the right pricing strategies, create the right products for your demographic, and learn how to flow clients from one service to another the right way. 
Selling Your Products – Selling is Helping. We will teach you how to sell you products and services as a solution to your client’s needs. Make them feel like they have found the right fit for them. Close more sales, convert more leads, and retain customers longer. 
The HOT SEAT – Are you ready to get on the hotseat?! Live sell your gym and services and answer the TEN questions every gym owner needs to know!  
OUR STRONGER SATISFACTION GUARANTEE
We feel so strongly that you will absolutely love this program we will give you 100% of your money back! If by day two you don’t think that you can level up your gym, create more freedom, and develop an amazing team, will write you a check ON THE SPOT for your Entire FEE!  
OUR STRONGER SATISFACTION GUARANTEE
We feel so strongly that you will absolutely love this program we will give you 100% of your money back! If by day two you don’t think that you can level up your gym, create more freedom, and develop an amazing team, will write you a check ON THE SPOT for your Entire FEE!  
"By most standards I run a pretty successful gym and business. The information I learned in the last 2 days, without question will make my business better. I am so excited to implement the strategies I have learned. If you own a gym or are looking to start one, you must attend the Business of Strength. Take it from somebody who has had success. This information will make you more money and provide a better experience for your members.” - Jay Collins, Owner: MaxEdge Fitness
"The Business of Strength was a learning experience that we will never forget. We picked up more knowledge in 2 days with the Varsity House team then we had in the last 2 years! It was an honor to sit down, train and just clown around with these Strength Entrepreneurs” - Kevin Kohan, Owner: HIT Fitness Warehouse
"Can't say enough about these guys at Varsity House... Hungry, Humble and Committed to Excellence. I had a blast learning from these world class leaders in the strength & conditioning. Thanks again for an Awesome Experience!” - Josh Mason, Owner: FAME Strength
"You know, they say if you take one great thing away from a seminar...you did good! Well....I took 2 full nonstop days from 8am to 6pm...and came away with 20 hours of Great things that I will be implementing in my online training business for years to come!
If you want to explode your fitness business, learn from proven leaders...sign up now for the next BOS Seminar!!” - Bill Belfert, Owner: Bare Minumum Training LLC
"By most standards I run a pretty successful gym and business. The information I learned in the last 2 days, without question will make my business better. I am so excited to implement the strategies I have learned. If you own a gym or are looking to start one, you must attend the Business of Strength. Take it from somebody who has had success. This information will make you more money and provide a better experience for your members.” - Jay Collins, Owner: MaxEdge Fitness
"The Business of Strength was a learning experience that we will never forget. We picked up more knowledge in 2 days with the Varsity House team then we had in the last 2 years! It was an honor to sit down, train and just clown around with these Strength Entrepreneurs” - Kevin Kohan, Owner: HIT Fitness Warehouse
"Can't say enough about these guys at Varsity House... Hungry, Humble and Committed to Excellence. I had a blast learning from these world class leaders in the strength & conditioning. Thanks again for an Awesome Experience!” - Josh Mason, Owner: FAME Strength
"You know, they say if you take one great thing away from a seminar...you did good! Well....I took 2 full nonstop days from 8am to 6pm...and came away with 20 hours of Great things that I will be implementing in my online training business for years to come!
If you want to explode your fitness business, learn from proven leaders...sign up now for the next BOS Seminar!!” - Bill Belfert, Owner: Bare Minumum Training LLC
F.A.Q.
What do I need to bring?
We will be providing you with print materials and information, but a notebook or laptop for taking notes is suggested.
Will we be working out?
Do we really need to even answer this question? Of course we will be training, so make sure you bring proper gym apparel. We have a full service protein smoothie bar for any pre or post workout nutrition needs. 
Where can I stay during the mentorship?
Varsity House is 30 minutes from New York City, and there are several hotels only minutes from the gym. Click HERE to find your preferred accommodations, but we recommend the Hilton Pearl River.
Will there be time to ask specific questions regarding my personal business goals?
Everyone will get a chance to sit in the "HOTSEAT" to address their specific needs. 
F.A.Q.
What do I need to bring?
We will be providing you with print materials and information, but a notebook or laptop for taking notes is suggested.
Will we be working out?
Do we really need to even answer this question? Of course we will be training, so make sure you bring proper gym apparel. We have a full service protein smoothie bar for any pre or post workout nutrition needs. 
Where can I stay during the mentorship?
Varsity House is 30 minutes from New York City, and there are several hotels only minutes from the gym. Click HERE to find your preferred accommodations, but we recommend the Hilton Pearl River.
Will there be time to ask specific questions regarding my personal business goals?
Everyone will get a chance to sit in the "HOTSEAT" to address their specific needs. 
If you have any questions about our seminars, mentorships or how we can help turn your passion in to a real profession you can call use at 201-767-1305 or send us an e-mail to info@varsityhousegym.com
If you have any questions about our seminars, mentorships or how we can help turn your passion in to a real profession you can call use at 201-767-1305 or send us an e-mail to info@varsityhousegym.com
LEARN HOW TO RUN A WORLD CLASS GYM OR FITNESS BUSINESS
LEARN HOW TO RUN A WORLD CLASS GYM OR FITNESS BUSINESS
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